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Get Your Ducks In A Rowe

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Jim Rowe Is a 45+ Yr Marketer Speaker and Author Of GET YOUR DUCKS IN A ROWE 2 BOOK SERIES On Critical Thinking Communication And Strategic Writing

Get Your Ducks In A Rowe - Book-1

Business Writing & Communication

Imagine having your students or team quickly master the art of writing a clear, concise and compelling POV on 1-simple page.

Then being able to craft it into a cohesive impactful presentation. I call it STRATEGIC WRITING. It's not taught in school, so I wrote GYDIAR-Book-1 as the foundation, based upon a classic briefing document, that quickly teaches the simple, proven 10-Step,    1-Page, Fill-In-The-Blanks Format to Think, Write, Present      and Sell that can be read in ~ 1-Hour.

$14.99 (PB)

$9.99 (Kindle)

$5.45 (Audio)

$1/Book Sold Goes To The

Jim Rowe Is a 45+ Yr Marketer Speaker and Author Of GET YOUR DUCKS IN A ROWE 2 BOOK SERIES On Critical Thinking Communication And Strategic Writing

Get Your Ducks In A Rowe - Book-2

Learn The A-D-A-P-T-E-R Method

Now imagine having your students or team able to analyze a situation, draw conclusions, develop and execute a plan.    For the most part, we don't teach critical thinking in school, we teach memorization. But, it's an important talent development need. Therefore, I wrote GYDIAR-Book-2 to explain in more detail how to do each step from critical thinking through execution via The A-D-A-P-T-E-R Method, which stands for Analyze - Deduce - Author - Perform - Tackle - Evaluate - Refine. 

$14.99 (PB)

$9.99 (Kindle)    

$5.45 (Audio)

PROBLEM
Critical Thinking and Communication Are The Top 2 Skills Managers Look For When Hiring...
But They Rate Recent Grads Poorly On Them

CAUSE
We Are Not Teaching These Skills Effectively, Yet They Impact Success In Every Field

SOLUTION
A Simple, Tangible, & Explicit Approach Based Upon Decades Of Marketing Usage & Success

Get Your Ducks In A Rowe

While 75% of managers say the top 2 skills they look for when hiring are Critical Thinking and Communication, 45-75% of managers rate recent grads they’ve hired poorly on these skills.
 
Worse, 2/3 - 80% of recent grads rate themselves as proficient, they don’t even know they are not good at it.

Jim Rowe Marketer Keynote Speaker And Author Of GET YOUR DUCKS IN A ROWE Addresses The Skills Gap To Teach Critical Thinking And Communication The Top 2 Skills Managers Look For IN a SHRM Study
Jim Rowe Marketer Keynote Speaker And Author Of GET YOUR DUCKS IN A ROWE Addresses The Skills Gap Of Poor Critical Thinking & Communication Skills As Highlighted In 3 Major Studies
Jim Rowe Marketer Keynote Speaker And Author Of GET YOUR DUCKS IN A ROWE Addresses The Skills Gap Of Poor Critical Thinking & Communication Skills As Highlighted In 3 Major Studies

EDUCATORS

Check Out Media Coverage Of The Issue

The Problem

Professor Reviews

Jim Rowe Marketer Keynote Speaker And Author Of GET YOUR DUCKS IN A ROWE are thrilled to announce that both book-1 and Book-2 were used as Textbooks at Angelo State University In The Communication & PR Grad Student Classes because they were views as an entertaining way to learn, the students can finish and have something tangible to use, and they should keep them as reference guides the rest of their lives

Jim presenting to ASU Grad students via  3-HR Zoom showing slide of why Dr. Susan Keith selected Get Your Ducks In A Rowe as textbooks.

_________

Published Academic Journal Reviews

Academic Journal JSAEDS Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE ...a story-telling fable approach to emphasize its formulated 10 steps ...storyline makes it an easy read ...excellent guide for educators to assist students in developing writing and thinking skills
Academic Journal JSAEDS Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicate: The design of these two books helps people structure their thinking skills and allows for clear and concise writing.
Academic Journal JSAEDS Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicate: Combining the two books into a training program or communications course can provide a comprehensive resource to develop more efficient and effective communication abilities.
Academic Journal JSAEDS Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicate:The author created a simplistic and informative program that should be a must read for anyone wishing to help others improve their communication skills – especially writing skills.

Student Reviews

2 Classes Of Angelo State Grad Students Were Provided A Survey To Provide Insight Into What They Learned  And The Benefits Of The Books Approach (Via a 5-point scale)

Jim Rowe Marketer Keynote Speaker And Author Of GET YOUR DUCKS IN A ROWE Book-1 and Book-2 were used at Angelo State University In The Communication & PR classes to grad students and the post survey of students showed they were overwhelmingly positive about the books including 90% rating them as an entertaining way to learn, they provide a simple and tangible approach, uniquley lavuable reference guids and that all college students should read the books

Check Out Media Coverage Of The Issue

Jim Rowe Marketer Keynote Speaker And Author Of GET YOUR DUCKS IN A ROWE Addresses The Skills Gap Of Poor Writing Skills As Highlighted In The CNBC Article "Why Johnny Can't Write, And Why Employees Are Mad
Jim Rowe Marketer Keynote Speaker And Author Of GET YOUR DUCKS IN A ROWE Addresses The Skills Gap Of Poor Writing Skills As Highlighted In The LinkedIn Post By Jeff Selingo Entitled Why Are So Many College Graduates Such Bad Writers
Jim Rowe Marketer Keynote Speaker And Author Of GET YOUR DUCKS IN A ROWE Addresses The Skills Gap Of Poor Writing Skills As Highlighted In The Inside Higher Ed Article Over Confident Students, Dubious Employers

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The Impact

Inc. Magazine alone had 3 separate articles with headlines indicating the negative financial impact of poor writing and communication. Not to mention the impact on employee performance and morale.

Jim Rowe Marketer Keynote Speaker And Author Of GET YOUR DUCKS IN A ROWE Indicates The Impact Of The Skills Gap Of Poor Critical Thinking & Communication / Writing Skills Is Costing Corporations Billions
Jim Rowe Marketer Keynote Speaker And Author Of GET YOUR DUCKS IN A ROWE Addresses The Skills Gap Of Poor Writing & Communication Skills As Highlighted In 3 INC Magazine Article Headlines

The Cause

The Cause

"Strategic Writing goes beyond Persuasive Writing,” which is important, but it’s often limited to one point vs a comprehensive, action oriented plan with a solution that drives results. 

Limited Teaching Of STRATEGIC WRITING

Strategic Writing Is Real World

  • It starts with analysis of a situation to understand the status, and identify the problems.

  • Then it provides a logical approach to  thinking through problems to develop innovative or creative solutions.

  • Using a structured format for communicating a clear, concise and compelling message to generate buy-in.

  • Providing an approach to develop action plans with common sense formats to achieve goals.

  • Practical, goal-oriented  skills to improve productivity.

 

   It's seldom taught in college, so you need

to teach your students via 

   GET YOUR DUCKS IN A ROWE.

To Write Is To Think.

To Write Is To Think.

Jim Rowe Marketer Keynote Speaker And Author Of GET YOUR DUCKS IN A ROWE Highlights That The Missing Link In Education Is STRATEGIC WRITING Which Is a Real World Approach To Teach Writing That Includes Analysis, Problem Identification, Innovative Solutions To Achieve A Goal Vs The Academic Approach Of Persuasive Writing

To Write Is To Think!

STRATEGIC WRITING...
"Makes Things Happen!"

  • It starts with analysis of a situation to understand the status, and identify the problems.

  • Then it provides a logical approach to thinking through problems to develop innovative or creative solutions.

  • It provides a simple structured 10-Step Fill-In-The-Blanks Format for communicating a clear, concise and compelling message to generate buy-in.

  • It also includes "executional" approaches to develop action plans with common sense formats to achieve goals.

  • Resulting in practical, goal-oriented skills to improve productivity.

 

   It's not taught, so you need to train your team via the 

   GET YOUR DUCKS IN A ROWE approach.

The Solution

The Cause

Book-1

Jim Rowe Marketer Keynote Speaker And Author Of GET YOUR DUCKS IN A ROWE Wrote A Fable To Teach Strategic Writing Becaue A Story Is 22 More Memorable Than facts Alone
Jim Rowe Marketer Keynote Speaker And Author Of GET YOUR DUCKS IN A ROWE Wrote A Fable To Teach Strategic Writing Becaue A Story Is 22 More Memorable Than facts Alone

Inspired by Who Moved My Cheese, I wrote a simple fable about ducks in business as a quick read to provide executives and educators a simple way to teach a structured process of critical thinking to write strategically. It is based upon my 45+ years in marketing in senior client side, agency president, and agency ownership positions.

 

While the initial focus was training executives and recent grads in business, the exact same structured format is ideal for high school teachers and college professors to teach these fundamental skills to students before they graduate. (SEE 'TEACHING' BELOW).

A Story Is A Better Way To Learn

Versus Another Boring Business Book

“Story is up to 22 times more memorable than facts alone.

Stories are not facts, figures or lists, and yet when facts and figures are interwoven into a story it can pull at the audience both intellectually and emotionally.”

Jennifer Aaker, Stanford Marketing Professor

Inc. Magazine

Facts Tell. Stories Sell!

Check Out These Amazon  Reviews

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1 - DO IT YOURSELF TRAINING

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Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is..."What a creative, fun way to teach young professionals, students, even seasoned executives the importance of how to think critically, communicate on paper or in person, solve problems, and organize a business plan."
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is..."... such a pleasure to read! ...informative, compelling, entertaining, and valuable. ...so much more than just teaching the reader how to write – it teaches them how to think, how to plan, and how to present in business."
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is"Quick, enjoyable, important read...the requisite 1st step is learning how to think clearly, concisely, and logically to become better thinkers, problem solvers, writers and presenters."
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is"A very good, fun approach to business communication. Easy way to remember ...Recommend to all who need to improve their business presentations. Sending this to my college bound granddaughter."
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is "Extremely useful for business writers and thinkers of all experience levels. ...very relatable story that does a great job of succinctly getting the message across. Recommending it to colleagues & friends."
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is"Loved the book...definitely be able to use the insights. Thank you for keeping it so simple…now it is just a matter of using the structure...and making it a habit."
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is "Concise business advice on improving communication in a very engaging manner...should be required reading for any college business major or MBA candidate."
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is "...helps them use simple critical thinking to identify problems, analyze information to arrive at solutions, and communicate that information across broad levels ...in 28 very easy to digest chapters...super enjoyable."
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is "user-friendly, engaging process to improve verbal communications...great advice for students, business professionals and parents. You will learn a lot!"
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is "As an educator...help students think more clearly, write more concisely and present in an engaging manner... the formula is easily understandable to a wide audience."
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is "Must Read for Effective Communication in All Aspects of Writing! Very succinctly explains process of getting your point across through writing, an invaluable skill."
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is"fantastic refresher for all of us! Critical thinking & communication are so important to our success... great read for recent college grads along with us old dogs. Well done!"
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book i"required reading for college business major or MBA ...excellent guidelines for written communications ...keep them brief & to the point... step-by-step proposal methodology"s
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is "WOW! I loved this book! It’s a quick read and taught me how to get my ducks in a row. Can’t wait for book 2!"
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is "Wish I had this when I was younger! For anyone starting their career...this is a practical and needed guide to effective writing in the business world."
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is "I was entertained while reading this book. The learnings will be used in my work, may it be small or big, this book will serve as my guide. So well thought and written!"
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is "I’ve had the amazing & distinct pleasure of working with Jim. “Get Your Ducks in a Rowe” reinforces all of the fabulous lessons I’ve learned from Jim, but puts them in fun fable!"
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is "had fun reading this clever, well thought- out guide to business thinking, writing, presentation & selling! Highly recommend following the 10-step Formula!"
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is "Great read. Communication has become even more important and this book touches on all important areas for precision and improvement."
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is "Easy read. Recommend for young professionals and students looking to enhance their communication skills."
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is"The book is written in a way that makes you want to read more, all while making the information easily digestible."
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is "Artistically well written, this book emphasizes real business need. ...learning strategic thinking, and most importantly communicating.."
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is "Easy to read with a surprise treasure map for improved thinking and presentation of ideas. ... enjoyed pointed distinctions between written plans and group presentations."
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is" Easy read for young professionals and students."
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is "Great book. So on target. Good read for all."
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is"I started off thinking the books were a little childish & simplistic... then I realized how brilliant they were.”
Book Review Of Jim Rowe's GET YOUR DUCKS IN A ROWE indicates the book is"a structured approach to critical thinking. benefit from thinking more clearly, organizing thoughts more logically, and presenting them more effectively."

Book-2

Jim Rowe Marketer Keynote Speaker And Author Of GET YOUR DUCKS IN A ROWE Wrote A Fable To Teach The A-D-A-P-T-E-R Method Of Problem Solving & Business Communication
Jim Rowe Marketer Keynote Speaker And Author Of GET YOUR DUCKS IN A ROWE Wrote A Fable To Teach The A-D-A-P-T-E-R Method Of Problem Solving & Business Communication

Book-2 To Teaches A Simple Way To Understand The Holistic Cycle From Critical Thinking - Communication - Execution

 The A-D-A-P-T-E-R Method

Chapters By Section
 ​

Analyze

  • How To Analyze A Business With And Without Data   

  • How To Draw Conclusions & See Implications

​

Deduce

  • How To Set Strategic Direction

  • How To Develop Creative Solutions

​

Author

  • This Is A Brief Synopsis Of The 10-Steps Of Book-1

  • Author Advice - A Deep Dive Into 10 Writing Tips & Tools

​

Perform

  • How To Present Effectively

  • How To Use PowerPoint Properly

  • How To Interact With Your Slides

  • How To Leverage Body Language & Voice

​

Tackle

  • The Importance Of Project Management

  • Key Areas & Simple Tools For Project Management

​

Evaluate & Refine

  • The Importance Of Tracking Metrics & Planning To Adapt

The Most Important Skill Is Taught The Least!

070225 CRITICAL THIKING - 60% HAVEN'T HAD IT IMAGE.png

Numerous studies show managers rate Critical Thinking to Solve Problems as the #1 skill managers look for - but the hardest to find.

Yet, research shows 60% of respondents NEVER had a course on Critical Thinking.

Therefore, since Critical Thinking To Solve Problems is what Marketers do, I created a unique approach called The A-D-A-P-T-E-R Method to teach the structured approach I have used and taught marketers for decades. 

Marketing is much like the Scientific Method.
You start with a problem. Then you ANALYZE the  problem by studying the elements that make up the problem so you understand it. Then you DEDUCE a range of  solutions to address the problem from different perspectives and test them to see which works best. Once you find "the cure" - you then need to AUTHOR it to generate initial buy-in from the "powers that be" before you PERFORM (present) it for approval to TACKLE (execute) it, then EVALUATE results to see how it works, and finally REFINE it.

SCIENTIFIC METHOD.jpg

Jim Rowe Is A Marketer, Educational Author, and College Speaker

070225 SCREEN SHOT JIM PRESENTING AT KUTZTOWN.png

Click Image Above To Take You To The Keynote Speaker Page To See A Short Segment Of Jim Presenting To Kutztown U Students

A 2-Book Fable Series About Ducks In Business To Teach STRATEGIC WRITING & The A-D-A-P-T-E-R Method

*See  Results Of Angelo State U, TX Student Research & Published Academic Journals  Below On This Page

Jim presenting to ASU Grad students via 3-HR Zoom showing slide of  why Dr. Susan Keith selected Get Your Ducks In A Rowe as textbooks. _________

Jim presenting to ASU Grad students via 3-HR Zoom showing slide of  why Dr. Susan Keith selected Get Your Ducks In A Rowe as textbooks. _________

​The Grad Students Were Provided A Survey To Provide Insight Into What They Learned And The Benefits Of The Books Approach (Via a 5-point scale)

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